Times are changing, and you need to change the way you communicate to get the sale.
Getting people to Know, Like & Trust You is the foundation of a sale. But that's just the start.
You’ve probably heard this sales terminology before, and it’s an extremely important step in making a sale. There’s simply no better way to get someone to know, like and trust you than to teach them something that helps them to get a desired result. Email is perfect for this! They get to see you, hear you, and get to experience the results you share.
Some way’s to get them to…
Know You: It’s clear that people don’t just buy based on the facts and figures. There is a lot of emotion involved in a purchase, especially as the price gets higher. Your story is actually important to WHY you’re selling what you’re selling - if you or your product can connect on a personal level with the customer, you win.
Like You: Don’t be afraid to show a little humor. We’re naturally drawn to the right kind of humor, and it never hurts to keep things entertaining while you’re teaching. Also, sharing personal stories that you can wrap into the teaching, is a perfect way to find a common ground with your audience.
Trust You: Don’t be afraid to share your successes. If you’d rather have others share them for you, video testimonials are a fantastic way to do this.
Note: challenge and convert are the last two steps… more on that later.
If you accomplish this by the end of the first set of email follow up, or each individual email for that matter, you’re halfway to the sale. The second half is the most important, and often not given enough attention in the sales process.
In the KLTCC email template you'll find all the tools you need to create a high converting 5 part email series that you can plug and play into any existing marketing funnel.
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